Canada’s Anti-Spam Legislation (CASL) has its second anniversary on July 1st but a surprising number of Canadian businesses still haven’t taken the time to update their email practices and customer databases to ensure they are compliant with the law. If you are one of them, it’s time to stop putting off the task.
Fines for violating CASL rules can be significant — as high as one million dollars for individuals and 10 million dollars for businesses. The amount of the fines levied is at the sole discretion of the government, and so far, the government has signaled it is serious about penalizing CASL violators. Several prominent companies have been fined for CASL violations including Rogers, Porter Airlines and Compu-finder, but smaller businesses should also take heed, as they are not exempt from the rules.
On top of this, when CASL’s transitional period ends on July 1st 2017 there will also be the threat of civil actions for CASL violations. If you think […]