To the Cloud! – How the lines between email marketing and marketing automation are disappearing

Email remains one the most effective and popular marketing communication paths in 2015. Consistently offering unique methods of delivering communications, and increasing ROI in a wide range of campaign styles, types and promotions; and yet, email is only getting more sophisticated.

Putting your company on the leading edge of technology requires leading edge tools to multiply your email marketing campaign into a fully automated, personalized and contextual marketing automation system. The success rates are undeniable, but many sales and marketers don’t realize that they could increase the power of email substantially with marketing automation.

Marketing automation allows companies to use their gathered intelligence, and existing or newly gathered customer data to create advanced automated workflows to (automate repetitive and difficult tasks that will) generate/promote leads and to compile useful and valuable customer data. This data is then used to provide a personalized, and customer aware campaign immediately relevant and specific to your promotion and communication.

The field of Marketing Automation is growing at […]

Engage new customers with a well thought out welcome process.

Getting new customers is hard. Landing pages, social media, and email marketing are valuable tools for acquiring new business leads and potential clients. It is important to establish a flow of communication between your business and the client using a well planned welcome campaign and ‘on-boarding’ emails. Convert your clients post-signup using the tools and tips from itracMarketer.

So you have acquired a new sign up on your site using a contact form, or sign-up option. What’s next? Our customers already know they can build an automated workflow to send custom, personalized replies – a properly welcomed new customer is an ideal candidate to activate for relationship building and advocacy time and time again. What to write? Check out our tips below.

Explain why you are sending an email, with a clear call to action – A welcome email should have a clear statement and purpose. If the receiver is expected to perform a certain action, it should be obvious, straightforward […]

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