Not many people get excited about cleaning, often because it involves a lot of dirty work. On the contrary, most people love that feeling when they look around their home and everything looks tidy, the air smells fresh and they can relax in a comfortable space. Of course, list cleaning does not exactly have the same effect but the results on your reporting are just as significant, if not even more positive. The problem is that because undeliverable email addresses or unengaged contacts do not surround you like a mess does in your home, you do not realize how much they are cluttering your database and distorting your statistics. Marketing success is measured in numbers therefore if your numbers are off than you cannot accurately determine what campaigns are working in your favour or not. List cleaning is an essential practice for successful email campaigns.
Let’s start by a review of what we mean by list cleaning. It seems different individuals […]