Drip-Drip-Sold: Nurturing Leads With Drip Campaigns
How do you know when your prospects are sale ready? Do you waste resources chasing leads that are not actually interested? Wouldn’t it be great if there was an automated process to nurture your leads and let you know when they are ready to approach? Enter the drip campaign. Send your leads a series of targeted emails depending on whether they open the previous one and get notified when they have made it through the entire process. At that point the apple will be ripe for picking and all you have to do is close. Alternatively, you will know if they are not sale ready and you have the opportunity to bring back their interest with targeted content for those that did not open the previous email.
How does this process work? The itracMarketer automation tool allows you to trigger actions based on specified conditions. For example, once the lead enters your database, an automatic welcome email is sent to them […]