Landing pages for financial services are an efficient and effective way of providing value to visitors in exchange for their information. Once integrated with other digital marketing strategies, they give you the ability to increase conversion rates and funnel efficiency.
Best Practices: Landing Pages for Financial Services
Read on to get some best practice tips to optimize your landing pages so that they convert at a higher rate compared to the financial services industry average of five percent :
Understand Your Visitor’s Frame of Mind.
By creating landing pages for financial services, you want meaningful conversions – not high bounce rates. This can only be done when you speak directly to your visitors, without judgement, but with an understanding and purpose.
Think from the perspective of your potential clients: what do they want? What are they feeling? If you were in their shoes, what would you be seeking? What would prompt you to take an action? Likewise, what would not?
Let’s do a fun little exercise to get […]