Businesses trouble ahead without CASL Compliance.

Is your business completely compliant with the Canadian Anti-Spam Law (CASL)?
The Canadian Anti-Spam law (CASL) has been in effect since July 1, 2014 and businesses are still struggling with how to manage the rules properly. The Government has already served notice that it intends to come down hard on companies that have clearly not complied with the new law. A few companies have already been penalized for various infractions with the largest fine being $1.1 million dollars.
Try our Free CASL Business Audit Quiz
So are most businesses out of the danger zone when it comes to being penalized for non-CASL compliance? Far from it actually. The government has limited resources to follow up on anti-spam law complaints. However, there is another level of risk that many people are unaware of and that is the mighty consumer.

As of July 1st, 2017 consumers have the right to private action against companies that are not following the CASL rules. While many companies may believe there is […]

Drip-Drip-Sold: Nurturing Leads With Drip Campaigns

How do you know when your prospects are sale ready? Do you waste resources chasing leads that are not actually interested? Wouldn’t it be great if there was an automated process to nurture your leads and let you know when they are ready to approach? Enter the drip campaign. Send your leads a series of targeted emails depending on whether they open the previous one and get notified when they have made it through the entire process. At that point the apple will be ripe for picking and all you have to do is close. Alternatively, you will know if they are not sale ready and you have the opportunity to bring back their interest with targeted content for those that did not open the previous email.

How does this process work? The itracMarketer automation tool allows you to trigger actions based on specified conditions. For example, once the lead enters your database, an automatic welcome email is sent to them […]

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