Top 5 Tips for CASL Compliance

Canada’s Anti-Spam Legislation (CASL) has its second anniversary on July 1st but a surprising number of Canadian businesses still haven’t taken the time to update their email practices and customer databases to ensure they are compliant with the law.   If you are one of them, it’s time to stop putting off the task.

Fines for violating CASL rules can be significant — as high as one million dollars for individuals and 10 million dollars for businesses.  The amount of the fines levied is at the sole discretion of the government, and so far, the government has signaled it is serious about penalizing CASL violators.  Several prominent companies have been fined for CASL violations including Rogers, Porter Airlines and Compu-finder, but smaller businesses should also take heed, as they are not exempt from the rules.

On top of this, when CASL’s transitional period ends on July 1st 2017 there will also be the threat of civil actions for CASL violations.  If you think […]

Landing Pages for Financial Services

Landing pages for financial services

Landing pages for financial services are an efficient and effective way of providing value to visitors in exchange for their information. Once integrated with other digital marketing strategies, they give you the ability to increase conversion rates and funnel efficiency.
Best Practices: Landing Pages for Financial Services
Read on to get some best practice tips to optimize your landing pages so that they convert at a higher rate compared to the financial services industry average of five percent [1]:

Understand Your Visitor’s Frame of Mind. 

By creating landing pages for financial services, you want meaningful conversions – not high bounce rates. This can only be done when you speak directly to your visitors, without judgement, but with an understanding and purpose.

Think from the perspective of your potential clients: what do they want? What are they feeling? If you were in their shoes, what would you be seeking? What would prompt you to take an action? Likewise, what would not?

Let’s do a fun little exercise to get […]

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