100 Reasons Why You Should Invest In Email Marketing

The average person picks up their smartphone 100 times a day. That’s once every 7 minutes or so.

Email has become a huge part of the mobile environment which means that you, as a marketer, have 100 opportunities each and every day to engage with your customers via their mobile device which they simply cannot live without.

Essentially, this means you can target your customers anytime, anyplace, anywhere.

It seems like only a few years ago when email was only accessible through your desktop/laptop and engagement was limited to the hours of the work day. Back then, emails could be ignored for hours or even days at a time. Now, consumers can’t ignore their emails as they carry them wherever they go.

With that being said, just because we know that our customers or potential customers have their email on them 24 hours a day, 7 days a week does not mean we can take advantage of them.

Email marketers must embrace the medium fully. This means […]

What is itracMarketer?

itracMarketer is a complete email marketing and CRM solution that can do everything from customer acquisition using lead generation features and tactics to ongoing customer management throughout the sales and marketing lifecycle.

You can create a landing page and form for your website, then combine with a multi-step drip email marketing campaign to create engagement and capture information on leads in order to turn them into customers.

Once a lead is in the itrac platform you can keep track of every interaction including their activity on your website as the iProfile is automatically populated. Send them professionally designed emails to notify them of opportunities and events. Ensure that your communications are CASL compliant by tagging the contact with the appropriate consent status; or set up a workflow to notify appropriate staff when a lead or customer makes a move that requires action. Discover hot prospects and manage leads with automation to stay on top of the sales cycle.

Need a solution to manage […]

Welcome to the itracMarketer blog.


Welcome to the itracMarketer blog. itracMarketer is an all on one marketing automation, CRM and email marketing platform designed to increase your conversions and get you sales.  Our blog is here to serve you as a useful resource for the latest news, developments, and resources. We are excited to share this exciting new space with you, and hope to bring you a wealth of great articles in the near future. stay tuned. […]

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