Canadian Candidate’s Need a Crash Course on CASL

As we all know by now, failure to comply with the Canadian Anti spam Law comes with substantial penalties for Canadian businesses. So far we’ve seen this with a few different companies such as Compu-Finder, Plentyoffish Media Inc., and Porter Airlines.

With the upcoming federal election we decided to take a look at how some of the Canadian political parties managed their email compliance processes.

However, for some reason non-commercial organizations, such as political parties, are technically exempt from CASL, but we wanted to find out if Canada’s political parties are following the CASL legislation that they passed, so we put them to the test.

We signed up for the email lists of the Conservatives, Liberals, New Democrats and Green Party.  The emails received from each party were then monitored for a two-week period (August 13 – August 28) to gauge their CASL compliance.

As part of this process, we carefully reviewed the key factors of each party’s communications including email collection forms, privacy policies, and […]

Improve Your Business With Surveys

Wouldn’t it be great if you knew exactly what your customers and clients were thinking about your business? Unfortunately, the internet of things has not yet tapped into the human brain so the next best thing is leveraging applications (or old school research) to find out more about your customers and what they are thinking. A survey is a perfect platform to get your customers thinking about your product and the best way to figure out what your customers are really thinking about your business.

You can easily create and send an effective survey directly in itracMarketer with our Survey Tool which will allow you to track all of the responses and set up marketing automation based on certain criteria.

Let’s take a look some reasons why marketers can benefit greatly from sending out a survey:

Feedback: The knowledge that you will gain from your customers answering questions about your business will be invaluable. Gaining their feedback will give you insight into what they […]

  • 1