Landing Pages for Financial Services

Landing pages for financial services are an efficient and effective way of providing value to visitors in exchange for their information. Once integrated with other digital marketing strategies, they give you the ability to increase conversion rates and funnel efficiency.
Best Practices: Landing Pages for Financial Services
Read on to get some best practice tips to optimize your landing pages so that they convert at a higher rate compared to the financial services industry average of five percent [1]:

Understand Your Visitor’s Frame of Mind. 

By creating landing pages for financial services, you want meaningful conversions – not high bounce rates. This can only be done when you speak directly to your visitors, without judgement, but with an understanding and purpose.

Think from the perspective of your potential clients: what do they want? What are they feeling? If you were in their shoes, what would you be seeking? What would prompt you to take an action? Likewise, what would not?

Let’s do a fun little exercise to get […]

A Great Financial Services Blog

A great financial services blog provides relevant content to consumers in a way that inspires them to engage with your company. Ideally, this content doesn’t just cater to your existing customers, but brings in potential customers as well.

This is why we love Mawer’s Art of Boring blog!  Using creativity to engage with a wider audience generates leads. It is a commonly held belief that the topic of financial services is one that is not very exciting. However, Mawer capitalizes on this by transforming boring into an “art”. By flipping the switch on their business genre, companies are able to generate leads that would not typically eat up this type of content.
Example of a Great Financial Services Blog
This fact doesn’t escape them either. The irony of the name “The Art of Boring” itself references that this topic is considered “boring” by so many.

Yet the blog itself is immensely interesting!

By employing a lighter take on the topic of financial services, their content becomes more readable […]

5 new CASL takeaways straight from the Chairman of the CRTC

On March 22nd the Chairman of the CRTC, Mr. Jean-Pierre Blais, spoke to members of the Canadian Marketing Association in Toronto. Mr. Blais’ speech focused on Canada’s Anti-Spam Legislation (CASL) and served to give marketers an idea of what to expect in the near future covering a variety of topics from cybersecurity, the imminent second phase of the CASL law, to the legislation’s scope.

We’ve gone ahead and distilled the talk into some key takeaways:
CASL is here to stay
In his speech to the CMA, Mr. Blais made reference to the idea that many marketers consider him their enemy, likely speaking to some of the negative feedback the CRTC has received from Canadian marketers about the legislation. The message was clear: CASL “is here to stay”. In fact, Mr. Blais believes these laws will only get tougher with time as electronic fraud becomes more prevalent.
Not slaying dragons
While CASL isn’t going anywhere, he was quick to allay some of the fears that the CRTC was going to use […]

Improve Your Business With Surveys

Wouldn’t it be great if you knew exactly what your customers and clients were thinking about your business? Unfortunately, the internet of things has not yet tapped into the human brain so the next best thing is leveraging applications (or old school research) to find out more about your customers and what they are thinking. A survey is a perfect platform to get your customers thinking about your product and the best way to figure out what your customers are really thinking about your business.

You can easily create and send an effective survey directly in itracMarketer with our Survey Tool which will allow you to track all of the responses and set up marketing automation based on certain criteria.

Let’s take a look some reasons why marketers can benefit greatly from sending out a survey:

Feedback: The knowledge that you will gain from your customers answering questions about your business will be invaluable. Gaining their feedback will give you insight into what they […]

To the Cloud! – How the lines between email marketing and marketing automation are disappearing

Email remains one the most effective and popular marketing communication paths in 2015. Consistently offering unique methods of delivering communications, and increasing ROI in a wide range of campaign styles, types and promotions; and yet, email is only getting more sophisticated.

Putting your company on the leading edge of technology requires leading edge tools to multiply your email marketing campaign into a fully automated, personalized and contextual marketing automation system. The success rates are undeniable, but many sales and marketers don’t realize that they could increase the power of email substantially with marketing automation.

Marketing automation allows companies to use their gathered intelligence, and existing or newly gathered customer data to create advanced automated workflows to (automate repetitive and difficult tasks that will) generate/promote leads and to compile useful and valuable customer data. This data is then used to provide a personalized, and customer aware campaign immediately relevant and specific to your promotion and communication.

The field of Marketing Automation is growing at […]

Engage new customers with a well thought out welcome process.

Getting new customers is hard. Landing pages, social media, and email marketing are valuable tools for acquiring new business leads and potential clients. It is important to establish a flow of communication between your business and the client using a well planned welcome campaign and ‘on-boarding’ emails. Convert your clients post-signup using the tools and tips from itracMarketer.

So you have acquired a new sign up on your site using a contact form, or sign-up option. What’s next? Our customers already know they can build an automated workflow to send custom, personalized replies – a properly welcomed new customer is an ideal candidate to activate for relationship building and advocacy time and time again. What to write? Check out our tips below.

Explain why you are sending an email, with a clear call to action – A welcome email should have a clear statement and purpose. If the receiver is expected to perform a certain action, it should be obvious, straightforward […]

4 Marketing Automation stats that will surprise you

You’ve heard about it. It’s the technology driving sales and customers to your business. In 2015, Marketing intelligence, automation, and advanced workflow automation software tools are one of the hottest trends to grow your business.

Marketing automation uses all the collected information from a customer; from clicks to emails to forms, surveys and meta-data; to deliver them the information they need to make a purchase at the best time and place.

1. 63% of companies that are outgrowing their competitors use marketing automation. (The Lenskold and Pedowitz Groups, Lead Generation Marketing Effectiveness Study)

2. Among CMOs, the most important criteria for a marketing automation system are ease-of-use (92%) and the ability to tie marketing performance to sales (72%). (Gleanster Marketing Automation Benchmark)

3. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). (The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study)

4. 58% of […]

4 Factors To Consider When You are Planning An Email Marketing Campaign

Email Marketing is one of the most effective means of communicating with an audience to drive business.

If you’re not already using email marketing, I strongly suggest you hop on this band wagon.

For those of you who are already engaging in email marketing, there are a few things to consider before you start blasting out emails.

As with all marketing, you must first begin with an email marketing plan and strategy.

Here are four areas for digital marketers to consider as you plan out your email marketing campaigns:

1. Timing:

Deciding when to send out your emails is important. Sending out your emails at the right time will increase the likelihood that your emails will be opened and clicked. Essentially there is no exact time that will lead to successful email marketing campaign results all of the time, it all depends on a number of factors which are discussed below as well as some trial and error on your part. For example, if you test out different timing and […]

100 Reasons Why You Should Invest In Email Marketing

The average person picks up their smartphone 100 times a day. That’s once every 7 minutes or so.

Email has become a huge part of the mobile environment which means that you, as a marketer, have 100 opportunities each and every day to engage with your customers via their mobile device which they simply cannot live without.

Essentially, this means you can target your customers anytime, anyplace, anywhere.

It seems like only a few years ago when email was only accessible through your desktop/laptop and engagement was limited to the hours of the work day. Back then, emails could be ignored for hours or even days at a time. Now, consumers can’t ignore their emails as they carry them wherever they go.

With that being said, just because we know that our customers or potential customers have their email on them 24 hours a day, 7 days a week does not mean we can take advantage of them.

Email marketers must embrace the medium fully. This means […]