The itracMarketer Blog - Your resource for the latest news on marketing automation, CRM and email marketing.

To the Cloud! – How the lines between email marketing and marketing automation are disappearing

Email remains one the most effective and popular marketing communication paths in 2015. Consistently offering unique methods of delivering communications, and increasing ROI in a wide range of campaign styles, types and promotions; and yet, email is only getting more sophisticated.

Putting your company on the leading edge of technology requires leading edge tools to multiply your email marketing campaign into a fully automated, personalized and contextual marketing automation system. The success rates are undeniable, but many sales and marketers don’t realize that they could increase the power of email substantially with marketing automation.

Marketing automation allows companies to use their gathered intelligence, and existing or newly gathered customer data to create advanced automated workflows to (automate repetitive and difficult tasks that will) generate/promote leads and to compile useful and valuable customer data. This data is then used to provide a personalized, and customer aware campaign immediately relevant and specific to your promotion and communication.

The field of Marketing Automation is growing at […]

4 Marketing Automation stats that will surprise you

You’ve heard about it. It’s the technology driving sales and customers to your business. In 2015, Marketing intelligence, automation, and advanced workflow automation software tools are one of the hottest trends to grow your business.

Marketing automation uses all the collected information from a customer; from clicks to emails to forms, surveys and meta-data; to deliver them the information they need to make a purchase at the best time and place.

1. 63% of companies that are outgrowing their competitors use marketing automation. (The Lenskold and Pedowitz Groups, Lead Generation Marketing Effectiveness Study)

2. Among CMOs, the most important criteria for a marketing automation system are ease-of-use (92%) and the ability to tie marketing performance to sales (72%). (Gleanster Marketing Automation Benchmark)

3. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). (The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study)

4. 58% of […]

What is CRM and why do you need it?

Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. Sales and marketers already know the benefits of using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support on a single cloud-based platform. Maybe you have considered getting one, but you don’t know where to start. and besides, what can a CRM do for you?

Need a CRM right now? Get a Free Demo for itracMarketer CRM, marketing automation.

CRM is software used to manage every interaction you may have with current and future customers. Using itracMarketer for CRM, you can track a lead using custom analytics, create lead scores and conversion goals – itracMarketer’s all-in-one platform allows you to create a landing page, survey or form; manage lists and deploy large scale email marketing campaigns – and track your customers interactions as well as pass prospects directly to your sales team.

The benefit of having the entire client and prospect history […]