4 Marketing Automation stats that will surprise you

You’ve heard about it. It’s the technology driving sales and customers to your business. In 2015, Marketing intelligence, automation, and advanced workflow automation software tools are one of the hottest trends to grow your business.

Marketing automation uses all the collected information from a customer; from clicks to emails to forms, surveys and meta-data; to deliver them the information they need to make a purchase at the best time and place.

1. 63% of companies that are outgrowing their competitors use marketing automation. (The Lenskold and Pedowitz Groups, Lead Generation Marketing Effectiveness Study)

2. Among CMOs, the most important criteria for a marketing automation system are ease-of-use (92%) and the ability to tie marketing performance to sales (72%). (Gleanster Marketing Automation Benchmark)

3. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). (The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study)

4. 58% of […]

4 Factors To Consider When You are Planning An Email Marketing Campaign

Email Marketing is one of the most effective means of communicating with an audience to drive business.

If you’re not already using email marketing, I strongly suggest you hop on this band wagon.

For those of you who are already engaging in email marketing, there are a few things to consider before you start blasting out emails.

As with all marketing, you must first begin with an email marketing plan and strategy.

Here are four areas for digital marketers to consider as you plan out your email marketing campaigns:

1. Timing:

Deciding when to send out your emails is important. Sending out your emails at the right time will increase the likelihood that your emails will be opened and clicked. Essentially there is no exact time that will lead to successful email marketing campaign results all of the time, it all depends on a number of factors which are discussed below as well as some trial and error on your part. For example, if you test out different timing and […]

CASL Education – 6 things you need to know

Ever since the CRTC issued the Canadian Anti Spam Law (CASL) on July 1st 2014, digital marketers have been on edge. The new CASL law is not well understood and many have not spent the time to ensure that their email marketing practices are fully compliant. Once the CRTC slapped a 1.1 million dollar fine on Compu-Finer and then a $48,000 fine on Plentyoffish marketers were not only on edge, but they were spooked.

These two companies clearly violated the law, and they were punished for their mistakes. As a marketer you need to stay on the right side of the law.  Your email marketing efforts should keep the following six principles in mind in order to stay CASL compliant:

1. Confirmed Consent:

Using confirmed consent does not necessarily make your database CASL compliant. It’s an important part of being compliant, but there are other ways to ensure this by capturing the source and date of consent. Within the itracMarketer CASL compliance center, not only can […]

What is CRM and why do you need it?

Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. Sales and marketers already know the benefits of using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support on a single cloud-based platform. Maybe you have considered getting one, but you don’t know where to start. and besides, what can a CRM do for you?

Need a CRM right now? Get a Free Demo for itracMarketer CRM, marketing automation.

CRM is software used to manage every interaction you may have with current and future customers. Using itracMarketer for CRM, you can track a lead using custom analytics, create lead scores and conversion goals – itracMarketer’s all-in-one platform allows you to create a landing page, survey or form; manage lists and deploy large scale email marketing campaigns – and track your customers interactions as well as pass prospects directly to your sales team.

The benefit of having the entire client and prospect history […]