CASL Education – 6 things you need to know

Ever since the CRTC issued the Canadian Anti Spam Law (CASL) on July 1st 2014, digital marketers have been on edge. The new CASL law is not well understood and many have not spent the time to ensure that their email marketing practices are fully compliant. Once the CRTC slapped a 1.1 million dollar fine on Compu-Finer and then a $48,000 fine on Plentyoffish marketers were not only on edge, but they were spooked.

These two companies clearly violated the law, and they were punished for their mistakes. As a marketer you need to stay on the right side of the law.  Your email marketing efforts should keep the following six principles in mind in order to stay CASL compliant:

1. Confirmed Consent:

Using confirmed consent does not necessarily make your database CASL compliant. It’s an important part of being compliant, but there are other ways to ensure this by capturing the source and date of consent. Within the itracMarketer CASL compliance center, not only can […]

100 Reasons Why You Should Invest In Email Marketing

The average person picks up their smartphone 100 times a day. That’s once every 7 minutes or so.

Email has become a huge part of the mobile environment which means that you, as a marketer, have 100 opportunities each and every day to engage with your customers via their mobile device which they simply cannot live without.

Essentially, this means you can target your customers anytime, anyplace, anywhere.

It seems like only a few years ago when email was only accessible through your desktop/laptop and engagement was limited to the hours of the work day. Back then, emails could be ignored for hours or even days at a time. Now, consumers can’t ignore their emails as they carry them wherever they go.

With that being said, just because we know that our customers or potential customers have their email on them 24 hours a day, 7 days a week does not mean we can take advantage of them.

Email marketers must embrace the medium fully. This means […]